Less or More? Cisco Restructures Its Consumer Market

It’s not a secret for all that Cisco is restructuring its consumer market, including giving up flip video camera business, bracing for its biggest layoffs, refocusing on Cisco’s core networking, integratng Cisco umi into the company's Business TelePresence product line, assessing core video technology integration of Cisco's Eos media solutions business….

Also Cisco claimed that it would exit aspects of its consumer businesses and realign the remaining consumer business to support four of its five key company priorities – core routing, switching and services; collaboration; architectures; and video. As to this innovative and constructive programs, John Chambers, Cisco chairman and CEO, explains that Cisco‘s key, targeted moves in support of its network-centric platform strategy will help Cisco and its service provider customers optimize and expand their offerings for consumers, and help ensure the network's ability to deliver on those offerings.

Well, more benefits or more disadvantages Cisco refocus on its core technology, which means that it will provide better networking solutions and services for its target enterprises, have more potential partners to realize its projects. Just like losing weight, Cisco is cut down its consumer business that seems not bring better profits and improve its core technology. So for this aspect, it’s not bad news for Cisco and enterprise. And for personal consumer, although it cannot enjoy the further surprise by upgrading flip video camera, they also can get more advantages from networking innovation.

Who will benefit more or more disbennifit? Less or more? It depends on whether those restructuring measures become effective or bring practical effects? Let’s looking forward to it!

About Cisco

Cisco is the worldwide networking leader that design and manufacture network equipment, provide networking solutions and services for home and enterprise. Its main products like Cisco router, Cisco switch, Cisco firewall security, etc. solve a lot of enterprises’ networking issues.